Inteview with Brad Bird

I’m a big fan of Brad Bird’s work. Iron Giant and The Incredibles are a few of my favorite animated films. In a recent interview with him on fostering innovation, the following comment caught my eye:

Walt Disney’s mantra was, “I don’t make movies to make money—I make money to make movies.” That’s a good way to sum up the difference between Disney at its height and Disney when it was lost. It’s also true of Pixar and a lot of other companies. It seems counterintuitive, but for imagination-based companies to succeed in the long run, making money can’t be the focus.

I love the notion of working for passion not dollars. There’s too much dollar chasing in high tech. There’s got to be more to life than making a buck.


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