Sun Changes Stock Symbol From ‘SUNW’ to ‘JAVA’

Stupidest corporate PR move I’ve seen in a long time. Just plain silly. The comments on Schwartz’s blog are good reading.

Sun Changes Stock Symbol From ‘SUNW’ to ‘JAVA’: ”

Apparently they couldn’t find a four-character symbol that stood for ‘shuffling the deck chairs on the Titanic’. (SDCT?)

(Via Daring Fireball.)

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4 Comments on “Sun Changes Stock Symbol From ‘SUNW’ to ‘JAVA’”

  1. Ben C says:

    Fake Steve Jobs joins in with this post about even more big changes at SUN. FSJ calls Schwartz “My Little Pony.”

  2. jim says:

    Or perhaps “SUNK” was taken? Like several of the posters, I associate java with being slow and needing frequent security updates.

  3. Laurel says:

    Maybe they’ll change it to RUBY next year…

  4. jim says:

    The FSJ blog is hilarious. Another episode of MLP. – jim


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