How Apple’s small things influence their big things

Nice call by Jason Fried on some of Apple’s recent design directions.

(Via Signal vs. Noise.)

How Apple’s small things influence their big things: “

It’s cool how Apple’s design language keeps evolving. One product design follows another. There’s a continuity this way, yet things continue to feel new. And it’s interesting how their small designs influence their large designs.

Take a look at the back of the iPhone. It’s silver on top, black on the bottom. Then take a look at the new iMac. It’s is black on top, silver on the bottom. The top of the iMac looks like an iPhone rotated to horizontal orientation.

The iPhone design has influenced the new iMac design just as the widescreen iPod influenced the previous iMac design:

The old iMac basically looked like a huge iPod and the new iMac looks like an iPhone. I love watching them iterate and evolve. Each product playing off the next. Each new material finding its way into new products. Even the iPhone onscreen keyboard, the MacBook, and new slim keyboard keys have related shapes. This is design at its best.

Just one more thing…

Absolutely stunning.

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