DoubleClick Turned Down Microsoft Money ?

Interesting tidbit below. On Thursday, I listened to a talk at the UW with Steve Ballmer. Someone asked him a question about the DoubleClick deal and he said that there was just an announcement–that’s all. He seemed to be eluding that Microsoft was still in the game for DoubleClick. Maybe he was trying to send a message that Microsoft was still interested?

DoubleClick Turned Down Microsoft Money ?: “John Battelle, founder of Federated Media and a prominent Google Watcher who also happened to interview Eric Schmidt this week at Web2.0 expo, is reporting that Microsoft was not only interested in matching Google’s offer, but actually offered to pay more.”

(Via Startup Meme.)


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