Innovation anecdote

Steve Jobs made an interesting comment about innovation in a NY Times article today on the iPod.

“We consciously think about making great products. We don’t think ‘Let’s be innovative!'” He waved his hands for effect. “‘Let’s take a class! Here are the five rules of innovation, let’s put them up all over the comany!'”

Well, I said defensively, there are people who do just that. “Of course they do.” I felt his annoyance shift elsewhere. “And it’s like … somebody who’s not cool trying to be cool. It’s painful to watch.”

There’s so much talk these days in companies about trying to get employees to be innovative. It’s interesting to get a perspective from one the most innovative CEO’s out there who doesn’t seem to be talking about it (explicitly) to his own employees.

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One Comment on “Innovation anecdote”

  1. Yeah – that’s what was so pathetic about the “switchers” campaign. Uncool people trying to be cool. It’s like Apple has everybody take a class and puts up the “five rules” for increasing market share. Its painful to watch.